Step Seven of the Track Selling System, Cement the Sale, shows you how to keep your buyer satisfied after the sale. It's only the untrained salesperson, who thinks that once you've made your sale, your involvement is over. As a professional salesperson, you have the ability to help the prospect buy now and wear well. During this program, you'll learn how to cement the sale and identify ways to reassure your customers after the sale. You'll also learn how to cultivate the customer connection and the importance of the lifetime value of your customers. In addition, you'll learn the pluses and minuses of Customer Relationship Management.